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Who Is This For Anyhow?
You Need To Know This Before you Turn on the Mic.
Matt Cundill
August 19, 2025
What's Below
No Seriously, Who Is This For?
In early July, I might have sounded off about my dislike for summer. One reason? My favourite podcasts go on hiatus, morning shows bring in underwhelming replacements, and my yoga studio brings in fill-in teachers I’ve never seen before. Unlike the radio, where I can just switch the dial, walking out of a yoga class feels… weird.
Recently, I had one of those classes. The teacher admitted they hadn’t prepared, their car wouldn’t start, and, oh yeah—someone left a snake in their mailbox. What followed was less “guided practice” and more “watch me do poses you can’t pull off.” One student even fell over sideways. The teacher didn’t notice. The question in my head the whole time: Who is this for?
It’s the same question Arielle Nissenblatt raises when talking about podcast audience growth. If your show is for everybody, it’s really for nobody. That yoga class wasn’t designed with us in mind—it was all about the teacher. Lesson learned: I won’t be back.
The Best Thing I Heard This Week
Do you remember Justine Bateman from Family Ties? She recently appeared on a podcast and nailed something that sums up today’s media climate. Whether it’s radio, television, or streaming, there’s a shift happening—and it’s not good.
Audiences are paying more than ever for their home entertainment, yet we often find ourselves scrolling endlessly, unable to land on something truly satisfying. The system feels broken: too many options, not enough substance. Bateman’s take resonated because it cut right to the truth—media is losing its way, and we’re the ones footing the bill. You SHOULD listen to the full show here.
Oh Those Red Lips (Media)
Romina Hakim is the owner of Red Lips Media.
New Episode of the Sound Off Podcast! Romina Hakim is the owner of Red Lips Media. She is one of those creators who scores a hattrick in audio creation as her work extends from radio, to voiceover and to podcasting. We talked all three with the Argentinian, from successful radio host and podcast coach to her voiceover work as a Spanish voice for big brands. She highlights her move from Argentina to Barcelona, where she faced challenges adapting to the Castilian accent but eventually secured voiceover work with apps like calm.com. Romina talked about the importance of creativity, audience engagement, and authenticity in podcasting. And (my favourite part) the need for podcasters to understand their audience, experiment with formats, and leverage social media platforms like Reddit and Pinterest to grow their audience.
Thinking About Starting a Show?
You’ll Need Three Years to Build an Audience and good solid idea. Then you can book a call with me. Click below to find out why you need three years to build an audience.
Here I am sitting inside a beautiful voice studio and waiting to voice something wonderful for you. There’s a camera in the studio and we can literally record it together. The same way you get a sandwich built at Subway.
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